Shivansh Garg in his studio

Shivansh Garg, founder of Imperfect Labs

Turning statistics into stories.

I help experts who weren't born on Instagram get seen. I build, teach and invest.

See what I'm building
Read my story

Statistician. Salesman. Founder.

  • Led growth at Uber

    And at Aditya Birla Group. Then started backing founders as an angel investor.

  • 20,000+ students taught

    Through Imperfect Labs, founded in 2023 as Imperfect University.

  • 10B+ organic views

    Across Imperfect Labs' content and its members' content. Zero paid ads, ever.

Spoke at

Josh Talks Ashoka University UNDP
Shivansh at his recording setup in Imperfect Villa
Where the work gets made

My story

I wasn’t born on Instagram either.

I started with numbers, learned to sell, and spent years growing other people’s businesses. Then I learned to create, the hard way, in public.

  1. Statistician

    Where the scientific side comes from. Every idea gets tested.

  2. Salesman

    Learned that people buy from people they trust.

  3. Growth head at Uber and Aditya Birla

    Grew things at scale, then started investing in founders as an angel.

  4. Imperfect University, 2023

    Started India’s biggest content school. It was the first name of Imperfect Labs.

  5. Imperfect Labs, now

    Imperfect University became Imperfect Labs. Same mission, new name: a lab that builds with experts who have depth and are ready to be seen.

“Indian professionals are the biggest untapped blue ocean on the internet.”

What I’m building

You bring the expertise. We bring the growth system.

Imperfect Labs (formerly Imperfect University) is a personal branding company for experts, doctors and founders. A small team, working from Goa, that builds with you so you learn the skill and keep the audience.

Shivansh with a group of creators after a session
With creators after a session

The lab in numbers.

Built on organic reach alone. Tap a number to see it on the dial.

Speaking

On stage, on panels, on camera.

I talk about growth, content and why Indian experts should be easier to find online.

Shivansh speaking on the Josh Talks stage
Speaking at Josh Talks
Shivansh on a panel in New Delhi
On a panel in New Delhi
Shivansh recording a podcast
Shivansh on a podcast mic
Shivansh in conversation on a podcast

Podcasts and interviews

Long conversations on content, growth and building in public.

Invite me on your show

Spoke at

Josh Talks Ashoka University UNDP

Worked with

OYO boAt POPxo Hershey's Lakmé Fashion Week Sunburn

Led growth at

Uber Aditya Birla Group

How I work

Four rules I run the lab by.

Create or Die

Your expertise only helps people if they can find it. So we create, every week.

Done with you

You learn the skill and keep the audience. Your growth stays yours.

Own the failures

We test in public and share what didn't work. That's how a lab gets better.

Privacy first

Member numbers are always blurred. Your trust matters more than our marketing.

Questions people ask me.

What does Imperfect Labs do?

Imperfect Labs (formerly Imperfect University) is a personal branding company for experts, doctors and founders who weren't born on Instagram. Its product, 100x Engine, helps professionals build a personal brand on Instagram alongside their work. Its YouTube channel is Creator Clinic.

Where are you based?

I'm working from Goa for now, with the team. Our studio, Imperfect Villa in Gurugram, is open by appointment.

Can I meet you in person?

If you're a member on Live Profile Reviews, 100x Engine or VIP, you can request a time to meet me in Goa. The team confirms the time and place on WhatsApp.

How do I work with you?

Start with 100x Engine or Live Profile Reviews. Not ready yet? The free Instagram audit shows where your profile stands.

Can you speak at our event or join our podcast?

Yes. The Imperfect Labs team handles my calendar. Bios, photos and logos are in the media kit.

Talks, podcasts and press.

For interviews, speaking and stories, the Imperfect Labs team handles my calendar.

Open the media kit Contact the team