Statistician, salesman, growth head, founder: what each job taught me

I wasn't born on Instagram either. I started with numbers, learned to sell, and spent years growing other people's businesses. Then I learned to create, the hard way, in public. Each step taught me something I still use every day.

Statistician: test everything

This is where the scientific side comes from. Every idea gets tested. At Imperfect Labs that means we don't guess what will work for a member. We try it, look at what happened and adjust.

Salesman: people buy from people they trust

Selling taught me that trust does most of the work. Nobody buys because of a clever line. They buy because they believe the person in front of them. That's the whole case for a personal brand.

Growth head at Uber and Aditya Birla Group: build systems

Leading growth at scale taught me that results come from systems, not one-off wins. After that, I started investing in founders as an angel, which taught me to look at businesses from the other side of the table.

Founder: create in public

In 2023 I started Imperfect University. It became Imperfect Labs: same mission, new name. Today it's a personal branding company for experts, doctors and founders, and our product, 100x Engine, helps professionals build a personal brand on Instagram alongside their work.

The last lesson is the one I'm still learning: the only way to get good at creating is to create, in public, before you feel ready.

If you're an expert who isn't online yet, that's where you start too. See how 100x Engine works, or begin with the free Instagram audit.